Using social media is just one of many ways to show off your “goods.” Do you keep in contact with friends and family though Facebook? Why not do the same with your client base? Develop a company Facebook Page, join LinkedIn, and Twitter. I often describe LinkedIn as the Facebook for business. Instead of discussing your personal life with your connections, share valuable business information, opinions, and thoughts with your followers.
Use social media to become a thought leader. Join LinkedIn forums to ask questions and answer questions. Write blogs and then take it a step further by getting them published in a business journal, or better yet Wall Street Journal; this will also increase your search optimization. Stay tuned for more…
Melissa Sawyer, Marketing Manager
